Chinese e-commerce giant Suning has partnered with superstore chain RT-Mart to co-sell home appliances, computer, communication and consumer electronics products (3C products).
Suning will provide home appliances and 3C products centrally purchased from its supply chain to RT-Mart's current 393 outlets in the Chinese mainland and new ones in the future, the company said Thursday in a statement.
The two parties will use the same pricing and promotional plans for 3C products sold in their outlets.
The cooperation will gradually take effect starting from August this year and is expected to expand into other products, the statement said.
In recent years, Suning has stepped up efforts to combine e-commerce with offline business to promote the development of smart retail. It has opened over 5,000 smart stores nationwide.
