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By Xie Fang

The Sichuan Wellfun Co., Ltd. (600779), a Shanghai-listed liquor producer whose stocks are included in the Morgan Stanley Capital International (MSCI) Emerging Markets Index, released its audited semi-annual financial statements Wednesday, reporting a superb business performance during the fiscal period.

The statements show that the company generated more than RMB 1.33 billion in operating revenue during the first half of 2018, a growth of 58.97 percent from the beginning of this year. More strikingly, its net profit grew by 133.59 percent during the same period to reach over RMB 267 million by the end of June.

In addition, the company's weighted average rate of return on equity was up by 8.1 percentage points from the beginning of the year while its basic earnings per share also rose by 133.58 percent to RMB 0.5475, both of which demonstrate an improved profitability for the company.

The company says in the statements that its robust revenue growth was partly attributed to its successful attempt to explore new markets. During the reporting period, the company had expanded its business from its well-established markets into five new regional markets including Heibei, Shangdong, Jiangxi, Shaanxi and Guangxi.

What's more, in response to China's ongoing consumption upgrading, the company also developed several upscale liquor products in a bid to meet the demand of high-end consumers.

The company had also made the best of China's advanced e-commerce platforms to boost its sales.

According to its statements, the company plans to cooperate with China Central Television (CCTV) as well as nine prestigious national museums to enhance its public profile.